“Consumer-Focused R & D is the Future”

Citing journey into product development for hair care category as an example, Dr. Sudhakar Mhaskar, Chief Technology Officer, Marico Limited shares his expert views on the Evolution and Critical role of R & D in the FMCG sector, Challenges to balance cost-efficiency with novel product development, Need for collaboration and the Trends in future for the growing consumer aspirations in FMCG in an exclusive interview with Mittravinda Ranjan.