Staying Ahead of Time

Some thirty years back, as the market was not that evolved due to lack of environmental consciousness, it took us almost twenty five to thirty meetings to convince our customer to buy a reverse osmosis system for waste water treatment,” recalls Rajesh Sharma, Chairman and Managing Director, Ion Exchange(India) Limited. Mr. Sharma shares his experience of the evolution of water and waste water treatment market in the country. In a candid interview with Mittravinda Ranjan, he talks about his experience of four decades with Ion Exchange, which recently celebrated its golden jubilee of serving the water industry.