As an end-user’s perspective, Innovation is the life-line for HUL, without which survival is not possible in this FMCG industry. Innovation for us is to understand the emerging consumer needs and finding the right product for them. Here the Specialty Chemical Industry plays a very pertinent role, to identify the chemistry, create the chemistry, and supply it at scale. Sustainability is a license to operate. Because, the world around us is changing so rapidly due to climate change, effects of pollution and consumption of materials like water, energy, etc., which is stressing the environment.