This is the Era of Customization, which means the product needs to be the perfect fit for the customer-demand and not a matching demand. When you do a perfect fit, you need to create thousands of variants of the master product to fit to the individual needs of the customers. This is where digitalization plays the critical role to bring in its uniqueness. One of the main ingredient of digitalization in the context of specialty chemical process industry is to look at end-to-end. From the value-chain point of view, we need to have the data collection for end-to-end process. Because finally the quality and value-proposition of a product is not only about delivering it on time, but it is about when the product behaves in the best way in customers’ environment.