Mr. Sanjay Trivedi

India is a emerging market for value added sustainable products for a price conscious middle income group consumer. Innovative solutions for laundry products which save effort, energy , water and minimise use of plastics will be a step forward in this direction. Members of the Indian Home and Personal Industry Association are working together towards this intent with support from raw material manufacturers, academia and makers of water-soluble film suppliers. These efforts should double the per capita consumption of home care products in next 5 years.